The Next Generation Jack in the Box

Over the past 57 years Jack in the Box has continued to evolve into an innovative leader in the industry by staying ahead of the trends and our guests needs. The new restaurant design has taken into account these strategic objectives and it's a powerful expression of the most admired fast food brand.

Design objectives include:

• Challenge the ordinary
• Showcase equities
• Build in flexibility for future growth
• Maximize productivity
• Allow for customization

Re-imaging existing locations

Jack in the Box began re-imaging its restaurants in 2006 as part of the company's holistic approach to reinvent the Jack in the Box brand. The comprehensive re-imaging program includes a complete redesign of the dining rooms and common areas. Interior finishes include ceramic tile floors, a mix of seating styles, decorative pendant lighting, and graphics and wall collages.