As a challenger brand, Jack in the Box goes beyond fast food conventions. We use innovation and a likeable brand personality to turn customers into loyal fans. “Anything. Anytime” signifies freedom and choice for our customers.

Our “Jack’s Back” campaign launched in 1995, is the longest ongoing advertising campaign in the QSR industry. Our humorous and entertaining television commercials feature our fictional founder, Jack, who is as passionate about his food as he is about pleasing guests. The campaign has garnered nine Effie awards for creativity and effectiveness in building brand awareness. He’s turned the brand into a regional powerhouse with fans all over the country.

Jack has become a nationally recognized icon whose image has inspired the distribution of more than 27 million Jack in the Box antenna balls since we re-ignited the antenna ball craze in 1995. In recent years, Jack’s likeness has adorned T-shirts, bumper stickers, holiday ornaments, Pez® dispensers and bendable figurines. Jack even ran for president in 1996 and beat out Bill Clinton and Bob Dole in a national independent virtual vote poll. Our full range of local and regional marketing efforts include television and radio commercials, print ads, billboards, promotional posters, and more.