Jack is the fictitious founder, CEO and ad spokesman of Jack in the Box. Prior to that, Jack took customer orders from atop the company’s drive-thru speaker box, until he was literally blown up in a 1980 television commercial that marked the company's strategy to cater to adult tastes. Fifteen years later, in 1995, Jack came back, not as the speaker box guardian, but to reclaim his rightful role as CEO of Jack in the Box.

Following are some interesting facts about Jack:

• Jack's last name is... Box.
• According to Jack's California driver's license, he's 6'8" (without the hat) and weighs 195 lbs. And his birthday is May 16.
• Only the males in Jack's family tree possess the gene that results in oversized, bald heads.
• The "Jack's Back" campaign is the longest, ongoing advertising campaign in the fast-food industry. Centered around humorous and entertaining television commercials featuring Jack, the campaign has received numerous awards including several Clios, Beldings, EFFIEs, and Bronze and Gold Lions from the Cannes International Advertising Festival for the best fast-food advertising in the world.
• Jack, fluent in English and Spanish, has starred in more than 2,200 English- and Spanish-language TV and radio ads since 1995. Jack's linguistic talents also include Mandarin, which he spoke in the 1999 television ad "Titans."
• Since the reintroduction of Jack, the company has sold more than 28 million antenna balls and more than 5 million other premiums bearing Jack's likeness. In the company's marketing campaign, Jack's antenna ball army serves as his sales force.
• Jack often shares glimpses into his personal life through the chain's television commercials. Over the past 13 years, viewers have met Jack's wife, Cricket, his son Jack Jr., and his parents. And those paying close attention know that Jack owns several classic cars, including a Dodge Viper.
• A true man of the people, Jack ran for president in 1996 and beat out Bill Clinton, Bob Dole and Dogbert (a popular cartoon character) in a national independent Virtual Vote poll. In 2008, Jack’s fans waged an online campaign in support of another run for the White House.
• In March 1999, Jack joined Fred Flintstone, Santa Claus, Batman and other fictional legends when a likeness of his noggin was placed on top of a Pez dispenser.
• Though often on the road, Jack has a reserved parking space in front of company's headquarters in San Diego.
• Fans can rub virtual shoulders with Jack by signing up as a friend on his Facebook page or keep tabs on him through his Twitter account – www.twitter.com/jackbox.
• In 2009, Jack appeared in the annual Tournament of Roses® parade in Pasadena, Calif. riding atop Jack in the Box restaurants' first-ever float entry. Dubbed "Jack-O-licious," the disco-themed float, which promoted the chain's partnership with Big Brothers Big Sisters, won the "Extraordinaire Trophy" for most spectacular float longer than 55 feet.
• On Jan. 13, 2009, Jack presided over the opening bell at the Nasdaq Global Select Market (NASDAQ) commemorating Jack in the Box Inc. transferring its listing from The New York Stock Exchange to NASDAQ and changing its ticker symbol from "JBX" to "JACK."